my.cnf datadir config - cannot start database

Defined in the my.cnf
datadir=/data/local

170210 16:30:26 mysqld_safe Starting mysqld daemon with databases from /data/local
170210 16:30:26 [Note] /usr/libexec/mysqld (mysqld 5.5.52-MariaDB) starting as process 6842 ...
170210 16:30:26 [Warning] Can't create test file /data/local/new-host-3.lower-test
170210 16:30:26 InnoDB: The InnoDB memory heap is disabled
170210 16:30:26 InnoDB: Mutexes and rw_locks use GCC atomic builtins
170210 16:30:26 InnoDB: Compressed tables use zlib 1.2.7
170210 16:30:26 InnoDB: Using Linux native AIO
170210 16:30:26 InnoDB: Initializing buffer pool, size = 128.0M
170210 16:30:26 InnoDB: Completed initialization of buffer pool
170210 16:30:26 InnoDB: Operating system error number 13 in a file operation.
InnoDB: The error means mysqld does not have the access rights to
InnoDB: the directory.
InnoDB: File name ./ibdata1
InnoDB: File operation call: 'create'.
InnoDB: Cannot continue operation.
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